In Nuneaton on Friday 19 April, David Cameron launched the Conservative Party's local election campaign.

In a speech delivered to Party supporters, the Prime Minister set out the three main reasons why people should vote Conservative in the elections on 2 May.

Number 1: The services on your streets

Because Conservatives in Government have given local councils much more power and freedom, it really matters who you vote for in these local elections. Under Labour's rule by Whitehall diktat, local democracy was eroded. We've scrapped Labour's top-down regime. The RDAs, Regional Assemblies and Government Offices for the Regions have all gone. Now councils have real power and it is your vote that decides who is running these councils and the services we all rely on.

Number 2: Fighting for the pound in your pocket

Conservative councils understand it is your money that they spend. Every single pound in your pocket has been hard-earned and Conservative councils are fighting to keep it there.

That's why this year, on an average Band D Bill, Conservative councils continue to charge lower levels of council tax than Labour or Liberal Democrats.

Conservatives in Government have also given councils money to freeze council tax because during these tough times we want to be on the side of hardworking families. On average, this has delivered a 10 per cent real terms cut in council tax - real help with the cost of living. By contrast, under the last Labour Government council tax more than doubled.

But Conservative Councils are not just charging lower council tax, they are also cutting costs in the back office so money can be spent on protecting the frontline services local people rely on. Hammersmith & Fulham, Bournemouth, and Cotswolds are just some of the councils who are clamping down on waste to cut costs and keep council tax low for their residents.

Number 3: The future of our country

Conservatives are not just fighting for the services on your streets, or the pound in your pocket. We are also fighting for the future of our country:

• Britain's deficit has been cut by a third
• Net migration is down by a third
• 1.25 million new jobs have been created in the private sector
• There are a record number of young people starting apprenticeships
• Right to Buy has been boosted to help people buy their own home
• Income tax has been cut for 24 million hardworking people
• Fairness is being returned to our welfare system by capping benefits and making sure it always pays to work

David Cameron ended his speech by saying 'don't let Labour do to your council what they did to our country' and called on supporters to join the Conservative Party's local election campaign.

You can support us by donating to our local election campaign here.

You can read David Cameron's local election launch speech in full here.